There’s more than one path to success. You can buy that dudes course and do exactly as they did but it will not guarantee success. Often times, artists like me who are DIY-ing our way around the industry, do a lot of experimenting when it comes to branding and marketing ourselves. Trying out all kinds of approaches hoping we land on “it”. It being the right thing to do. The right caption, the right camera angle, the right time to post, the right story.

Personally I don’t think there is such thing as the righ…